Go! Now! Get Valentines from Alvvays, PUP, Stella Ella Ola & more

Ooh look at that! There's a nice V-day surprise from one of the best labels in the city: Royal Mountain Records has teamed up with local artists to release a series of seven free valentines for the bands on their label. Which, uh, just so happen to be some of the best bands in the city: PUP, Alvvays, Hollerado, Stella Ella Ola, Pkew Pkew Pkew (gunshots) and The Plateaus — plus one for the label themselves. The artists are pretty rad, too, including Edith Boucher, Brittany Farhat, photographer Yoshi Cooper and Stella Ella Ola's own Anne Douris (who drew that flamingo right there). You can collect all the valentines by tracking them down at some of most awesome spots around T.O., like Sonic Boom, Sneaky Dee's and The Garrison. So you can buy some records, eat some nachos, and get trashed while doing it. Plus, each valentine comes with a download code for a brand new Royal Mountain Records sampler.

Sounds like a pretty good Valentine's Day to us. For the full deets including a list of all the valentines and their locations, head to the Royal Mountain Facebook page here.


Posted by Adam Bunch, the Editor-in-Chief of the Little Red Umbrella and the creator of the Toronto Dreams Project. You can read his posts here, follow him on Twitter here, or email him at adam@littleredumbrella.com.


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